PUNTO ROJO S.A.  was founded in 1946 as a soap industry in Alajuela, Costa Rica. With the lapse of time this company became the most important industry of this area in the Costa Rican region and in one of the biggest and most modern in Central America.

It initiated solely with the production of soaps for washing clothes. As of 1961 it started manufacturing toilet soaps. Afterwards it started expanding its production lines to powdered and liquid detergents, disinfectants, shampoos and in general terms nowadays it produces an ample variety of personal hygiene and cleaning products.

One of the strong points of PUNTO ROJO S.A., is its technology, which has always been updated with state of the art production systems on a worldwide basis, along with highly qualified personnel in the area, therefore guaranteeing a good performance of the equipment and the optimum quality of all its products.

The company also has an Investigation and Development Department which is constantly seeking how to improve the products and how to develop new ones that meet the requirements of the modern world, providing a special importance to the environment.

Therefore, PUNTO ROJO S.A. manufactures its products using first quality raw materials. For such purposes it has a Quality Control Department that monitors the quality of the raw materials and finished product.

VISION: Be the leading Company in the preparation and sale of hygiene and cleaning products in the Central American isthmus and have a profitable participation in other markets.

MISSION: We manufacture personal hygiene and cleaning products that satisfy the needs of our clients through a responsible performance of our collaborators, the community and the environment. 

VALUES:

• Excellence, when satisfying the client’s needs thinking in our commitment of continually improving the quality of our products, the service we provide and the protection of the environment.
• Team work, in order to meet our goals through the incorporation of teams stimulating the collective intelligence, the development of the members and the search for a common objective, in order to achieve a top-rated competition.
• Respect and Security to co-workers, through the acknowledgment of the value and contribution of each individual, a dignified and impartial treatment and the search of his/her personal protection.
• Excelling, through the acknowledgment of the coworkers’ labor performance and providing them equal opportunities for their professional development.
• Social Liability, through the constant protection granted to the environment and the strengthening of the community.

Besides the due compliance of regulations and legal aspects, the Company is involved in an active modality of continuous improvement through the optimization in the use of resources, reduction and proper disposition of waste, more efficient operations and a better performance as to legal aspects and regulations.

Currently PUNTO ROJO S.A. exports first quality products to the following countries:

1. Nicaragua
2. El Salvador
3. Guatemala
4. Honduras
5. Panamá
6. Jamaica
7. Trinidad & Tobago